Published Tuesday, Oct. 02, 2012
LIVERMORE, Calif., Oct. 2, 2012 — LIVERMORE, Calif., Oct. 2, 2012 /PRNewswire/ — Today the flipflop® brand(www.flipflopwines.com), together with international shoe charity Soles4Souls (www.soles4souls.org) announced a promotion with Honu Sandals (www.teamhonu.com) aimed to positively impact as many lives as possible with the gift of shoes. Starting October 1, 2012 and ending December 31, 2012, for every pair of sandals purchased on TeamHonu.com by a flipflop “Get Shoes, Give Shoes” participant, flipflop and Honu Sandals will donate a pair of flip flops to Soles4Souls.
“We are always inspired by companies that aim to give back to those in need, a model that flipflop has honored since our inception,” said Jeff Dubiel, Chief Marketing Officer of The Wine Group, owner of the flipflop family of products. “Partnering with Honu Sandals on this incentive program seemed like a natural fit.”
Buy flipflop, Get Shoes, Give Shoes
Beginning October 1, look for our Soles4Souls shoe donation bins with holiday sleigh designs where flipflop wines and rum are available. Throughout the promotion, fans that purchase flipflop wines or rum in store will receive discounts on Honu footwear. When the discounts are redeemed, flipflop and Honu Sandals will donate 1 pair of flip flops to Soles4Souls! Soles4Souls will provide the footwear to communities in need around the world.
Fans who buy three flipflop 750ml or two flipflop 1.5L bottles of wine or rum receive 10% off their Honu footwear purchases. Fans who buy six flipflop 750ml or three flipflop 1.5L, receive 15% off, and fans who buy 12 flipflop 750ml or six flipflop 1.5L, receive 20% off. To redeem a discount for Honu’s online store visit www.flipflop.com/giveshoes.
For more information about the flipflop/Soles4Souls/Honu program, visit www.flipflopwines.com/giveshoes. About Honu Honu (meaning Sea Turtle in Hawaii) has quickly become a leader in the casual sandal market – delivering a brand that combines style with technology-driven comfort to suit a more active lifestyle. As functional as they
are comfortable, Honu provides unmatched value with unique eco-friendly and multipurpose packaging. Honu is a US-based company headquartered in Orlando, Florida with offices in Cincinnati and Los Angeles. Honu sandals are available at retail locations nationwide.
Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-enterprise efforts to eradicate poverty. Soles4Souls’ other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. Donating parties are
eligible for tax advantages. Visit giveshoes.org, clothes4souls.org, or hope4souls.org for more information.
About The Wine Group
The Wine Group is a California-based producer of such well-known brands as flipflop, Franzia, Cupcake Vineyards & Cupcake Vodka, Concannon Vineyard, Big House, Almaden and Fish Eye. Founded in 1981, The Wine Group is the world’s third largest wine producer by volume and the world’s most cost- and carbonefficient
SOURCE flipflop wines