Livermore, CA –October 1, 2012— Today the flipflop® brand (www.flipflopwines.com), together with international shoe charity Soles4Souls (www.soles4souls.org) announced a promotion with Honu Sandals (www.teamhonu.com) aimed to impact as many lives as possible with the gift of shoes. Starting October 1, 2012, for every pair of sandals purchased on TeamHonu.com by a flipflop wines fan, Honu and flipflop will donate a pair of flip flops to Soles4Souls.
“We are always inspired by companies that aim to give back to those in need, a model that flipflop has honored since our inception,” said Jeff Dubiel, CMO of The Wine Group. “Partnering with Honu on this incentive program seemed like a natural fit.”
Buy Wine, Get Shoes, Give Shoes
Beginning October 1, look for Soles4Souls shoe bins with holiday sleigh designs. Throughout the promotion, fans that purchase flipflop wines or rum in store will receive discounts on Honu Pro footwear. When the discounts are redeemed, flipflop and Honu will donate 1 pair of flip flops to Soles4Souls!
Fans who buy three flipflop 750ml or two flipflop 1.5L bottles of wine or rum receive 10% off their Honu Pro footwear purchases. Fans who buy six flipflop 750ml or three flipflop 1.5L, receive 15% off, and fans who buy 12 flipflop 750ml or six flipflop 1.5L, receive 20% off. To redeem a discount to TeamHonu.com, visit www.flipflop.com/giveshoes.
For more information about the flipflop/Soles4Souls/Honu program, visit www.flipflopwines.com/giveshoes.
Honu (meaning Sea Turtle in Hawaiian) has quickly become athe leader in offering innovative the casual sandal markets – delivering a brand that combines fashionable styles withand technology-driven comfort to suit a more active lifestyle. As functional as they are comfortable, Honu provides unmatched value with unique eco-friendly and multipurpose packaging. Honu is a US-based company headquartered in Orlando, FloridaCentral Florida with offices in Cincinnati , Ohio and Santa Monica, Califor, Los Angeles nia and available in retail locations nationwide.worldwide.
Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-enterprise efforts to eradicate poverty. Soles4Souls’ other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. Donating parties are eligible for tax advantages. Visit giveshoes.org , clothes4souls.org , or hope4souls.org for more information.
About The Wine Group
The Wine Group is a California-based producer of such well-known brands as flipflop, Franzia, Cupcake Vineyards & Cupcake Vodka, Concannon Vineyard, Big House, Almaden and Fish Eye. Founded in 1981, The Wine Group is the world’s third largest wine producer by volume and the world’s most cost- and carbon-efficient vintner.